Back in the days, mass-marketing was the only technique used to engage audience irrespective of their likes and dislikes. As time flew, marketing evolved with a shift to the STP process (Segmentation - Targeting - Positioning). Then came the father of modern marketing, Philip Kotler, who introduced the 4 P's of Marketing. If the pattern... Continue Reading →
The most famous & celebrated TV commercial ad, 'Mauka Mauka' - Viral marketing by capitalizing the emotions of fans! India Vs Pakistan is nothing but a rivalry intensified by the fans and an opportunity for brands to mint money. With a projected television audience of more than one billion, the two countries will be seen... Continue Reading →
The history of supply chain management dates back to World War II when it all started as a solution to logistics problems. WWII had the greatest supply chain in history! The focus then was on how to start using machines to replace the labour intensive work of material handling. The logistics and supply chain industry... Continue Reading →
With changing times, the world of marketing is experiencing a major shift from conventional to data driven campaigns and events in order to maximize the benefits. Consumers are changing too. The World Wide Web led internet revolution, and the recent developments in e-commerce and social media networking has created an environment wherein customer generated content... Continue Reading →
We are glad you visited the blog page!Self-written articles and presentations on topics such as Marketing, Design, Advertising, Consulting, Operations and many more shall be added here.Sing up to stay tuned! In the meantime, check out our Instagram page for interesting insights.You're going to love it! 🙂 Shown below are some designs ideas and logo... Continue Reading →
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