Tag: Data

Personalized Marketing in the age of data privacy

Back in the days, mass-marketing was the only technique used to engage audience irrespective of their likes and dislikes. As time flew, marketing evolved with a shift to the STP process (Segmentation - Targeting - Positioning). Then came the father of modern marketing, Philip Kotler, who introduced the 4 P's of Marketing. If the pattern... Continue Reading →

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Next-Best-Action Marketing

With changing times, the world of marketing is experiencing a major shift from conventional to data driven campaigns and events in order to maximize the benefits. Consumers are changing too. The World Wide Web led internet revolution, and the recent developments in e-commerce and social media networking has created an environment wherein customer generated content... Continue Reading →

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